The new guest appreciation program is already seeing positive results in test locations, positioning Ruby’s Diner’s franchise system for long-term success.
There’s no shortage of restaurant concepts that have tried to bring the classic nostalgia of an American, 1940’s diner back to life. However, there’s only one brand that’s managed to set the gold standard and separate itself from the competition: Ruby’s Diner.
Originally founded over three decades ago, Ruby’s Diner combines the best qualities of a classic diner—from top tier customer service and a family friendly environment to unique recipes and delicious food—with the innovative trends and technology taking restaurants by storm today. That’s why Ruby’s Diner is continuing to thrive in communities across the country with 36 locations currently open for business. And now, the brand is implementing a new strategy to strengthen its already impressive relationship with its loyal customers.
At a few test locations, Ruby’s Diner has rolled out a hyper-local marketing strategy designed to engage members of the communities that it serves. And so far, the program is proving to be a success.
“While customers can expect the same great food and customer service at every Ruby’s Diner location, we recognize that every community is different. Implementing this new program enables us to respect those differences and engage our customers in a way that’s most appealing to them,” said Stacy Lee, senior director of marketing for Ruby’s Diner. “We’ve been receiving incredible feedback from our guests so far, so we’re eager to continue planning more guest appreciation events going forward.”
Right now, the new hyper-local marketing strategy is being implemented at three of Ruby’s Diner’s locations. It all started with its restaurant in Laguna Hills—when the location was gearing up for its grand re-opening, Lee and the rest of the Ruby’s team lined up guest appreciation events to bring awareness to the grand re-opening celebration. And those events went beyond traditional restaurant promotions—the Laguna Hills location brought in a children’s band, had a raffle for a bike and even did fingerprinting with the local Sheriff’s Department.
After seeing an overwhelmingly positive response from guests, the Ruby’s team decided to bring its guest appreciation events to two more locations: its restaurant at the Irvine Spectrum Center and its Mission Valley Mall restaurant. Each location has its own unique events, from make your own ice cream sundae events to father-daughter date nights. And customers are taking note—Ruby’s Diner has seen an increase in activity at the restaurants currently utilizing this program.
The hyper-local marketing strategy is designed to encourage engagement between Ruby’s Diner employees and the communities that they serve on a daily basis. The brand has stressed the importance of positive customer interactions from day one, and this is an innovative way to continue living out its mission on the local level.
“Ruby’s Diner was founded with a mission to serve the best burgers, fries and milkshakes to our customers with a smile. That’s still our top priority today—we aim to celebrate and give back to the guests who continue to support us each and every day,” said Doug Cavanaugh, founder of Ruby’s Diner. “We’re so excited to see that our new guest appreciation program is a hit. It’s allowing us to take our connection with the local communities that we call home to a whole new level, and we’re confident that it’s a move that will enhance Ruby’s Diner’s overall system going forward. We’re looking forward to planning more events, and introducing our brand to even more consumers.”
To learn more about the guest appreciation events at your local Ruby’s restaurant, please visit https://www.rubys.com/rubys-in-the-news/.